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The holidays are a hectic time for everyone, especially restaurateurs. Promote your Thanksgiving specials early and make sure your customers know exactly what you’re offering. Use creative visuals and descriptive text to get your message across. Season restaurant produce and create new dishes packed with flavor.
If you don’t want to host a drive, offer to donate a percentage of customer purchases. Many Thanksgiving themes are so overdone that people are annoyed the moment they see them. Leverage that anti-Thanksgiving sentiment by challenging people to reinvent overused motifs. How about a contest to turn classic savory side dishes into desserts? Or get people to share photos and videos of the funniest Thanksgiving pageants. Quirky contests can earn a lot of social media buzz and keep people sharing content long after the holidays.
Contribute to the local community
We offer you 23 tips for an outstanding start to the season so that you can run an effective Thanksgiving campaign. Your customers also have a lot going on in November, and will likely be bombarded with messages from other brands this time of year. A fun and festive seasonal campaign you could run this Thanksgiving is a seven-day SMS campaign. Whether you call it a challenge or something else, make sure to provide a real solution to a real problem people have during the holidays.
You can create basic and advanced email templates so that your team can just input the changed value for the day to shoot off the email with no delay. So you need something you know will connect with your audience without fail. In this race, brands choose many approaches, such as different mediums, formats, advertising channels, and so on. Claim your Business Page to get discovered by customers and manage your recommendations. The ultimate goal is to be brave and innovative and highlight it in your online marketing efforts.
Make a Video
To help you out, I’ve dug into the Drip marketing vault to pull out seven of my favorite recent Thanksgiving marketing ideas. So you’d better get your messaging right ahead of the holiday. Segmentation & Personalization Send hyper-personalized messages that convert.
Why not encourage people to submit their Thanksgiving wish lists, then give the winner everything on their list as a prize? Challenge people to write a Thanksgiving limerick or haiku, then leverage user generated content by encouraging a short video submission. Letting someone else take over your Instagram story is a fun way of generating excitement and adding a fresh perspective to your content. Increasing engagement, raising brand awareness, and providing feedback.
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When the day is done, your host will enjoy lighting this candle and kicking up her feet. The warm, honey pumpkin scent is as inviting as a post-dinner nap. Every editorial product is independently selected, though we may be compensated or receive an affiliate commission if you buy something through our links. Ratings and prices are accurate and items are in stock as of time of publication.
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With Thanksgiving marketing, you want to start early, and you want to use a channel that a customer trusts. Newsletters top that list because the audience opts in, and you can personalize it to any extent you want. Edelman reports that it led to a 36% hike in online traffic and 2.7 billion impressions on media within the first 24 hours of its launch. Over 500 companies have now followed suit, including Subaru and the Sierra Club. Today, it’s considered one of the most triumphant marketing movements in recent years, in large part because it underscored REI’s purpose. One creative example of a Thanksgiving competition is 808 Wellness’s “Planksgiving Contest,” which challenged yogis to compete in a plank contest.
We are very thankful to all our customers for being a part of our beautiful journey this year. If you’re invited to help with pre-dinner prep, your host will get a kick out of these leaf pie crust cutters. They’re easy to use, but will help her pie look professional. ” Encourage gratitude and keep the little ones entertained with this fun turkey craft. Your host will welcome the distraction as they put the finishing touches on the gravy.
Think about what sets you apart and use that to your advantage in your marketing materials. We’ll also share a few tips on creating an effective campaign to help your business thrive during this busy holiday season. You might include things like shopping for food, setting the table, organising the menu or decorating your store.
With best practices in mind, let’s now consider what ideas may inspire your customers to become repeat-customers. Again, Thanksgiving sets the tone for all your holiday marketing so it is best to start on the right foot. Get inventive, and don’t forget to market your creations on all your online platforms. You could even host a social media contest where people can share their Thanksgiving photos to win prizes.
The campaign received attention from some big names, like the National Park Foundation who eagerly adopted it and added their own spin. Creating a challenge or competition is a surefire way to get people excited about your brand. Contests help to boost your social media engagement and can be useful for building your email list. Notice that in the above example, Barnes and Noble have branded their hashtag.
Marketing experts recommend creating seasonal content for your customers to evoke good feelings. Create graphics-rich content and share it on social media sites like Facebook, Instagram, and Pinterest to value your potential clients and promote your products. You can offer discounts on products or services for every can of food or non-perishable food item a customer brings in. Or, if you’re a restaurant owner, consider offering a complimentary dessert or cocktail. A food drive can bring compassionate customers to your business and help you build—or further—an excellent reputation within your community.
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